{"id":433,"date":"2018-10-06T12:55:16","date_gmt":"2018-10-06T12:55:16","guid":{"rendered":"https:\/\/knowledgefarm.ch\/strategidea\/?page_id=433"},"modified":"2021-12-21T17:20:28","modified_gmt":"2021-12-21T17:20:28","slug":"la-synthese-de-lanalyse-strategique","status":"publish","type":"page","link":"https:\/\/agripedia.ch\/strategidea\/la-synthese-de-lanalyse-strategique\/","title":{"rendered":"La synth\u00e8se de l&rsquo;analyse strat\u00e9gique"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2><\/h2>\n<h3><img decoding=\"async\" class=\"alignnone wp-image-878\" src=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_5_Analyse-strat\u00e9gique.png\" alt=\"\" width=\"50\" height=\"50\" \/><strong> La synth\u00e8se de l\u2019analyse strat\u00e9gique<\/strong><\/h3>\n<blockquote>\n<p>La matrice SWOT est le mod\u00e8le de synth\u00e8se des facteurs favorables et d\u00e9favorables \u00e0 la strat\u00e9gie, \u00e9tudi\u00e9s lors des analyses interne et externe. Le r\u00e9sultat attendu est une pr\u00e9sentation sous forme de matrice des principales forces et faiblesses, opportunit\u00e9s et menaces vis-\u00e0-vis de la strat\u00e9gie globale de l\u2019entreprise familiale.<\/p>\n<\/blockquote>\n<p>La matrice SWOT donne une vue d\u2019ensemble et synth\u00e9tise les diff\u00e9rentes analyses d\u00e9taill\u00e9es qui auront \u00e9t\u00e9 r\u00e9alis\u00e9es pr\u00e9alablement. Elle constitue une aide pertinente dans la mesure o\u00f9 les questions pos\u00e9es relatives \u00e0 la <a href=\"https:\/\/agripedia.ch\/strategidea\/les-composantes-de-la-strategie\/\">strat\u00e9gie globale<\/a> du syst\u00e8me entreprise-famille sont gard\u00e9es en t\u00eate. Effectivement, le travail sous-jacent \u00e0 la r\u00e9alisation de la matrice est de classer les facteurs analys\u00e9s selon qu\u2019ils soient favorables ou d\u00e9favorables \u00e0 la strat\u00e9gie globale.<\/p>\n<p><span style=\"color: #ffffff\">_<\/span><\/p>\n<h5 style=\"text-align: center\">LA MATRICE SWOT<\/h5>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-436 size-600 aligncenter\" src=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index8_LA-MATRICE-SWOT-600x416.png\" alt=\"\" width=\"600\" height=\"416\" srcset=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index8_LA-MATRICE-SWOT-200x139.png 200w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index8_LA-MATRICE-SWOT-300x208.png 300w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index8_LA-MATRICE-SWOT-400x277.png 400w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index8_LA-MATRICE-SWOT-600x416.png 600w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index8_LA-MATRICE-SWOT.png 764w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/strong><\/p>\n<h5><\/h5>\n<p><span style=\"color: #ffffff\">\u00a0<\/span><\/p>\n<div class=\"textbox exercises\">\n<h4><\/h4>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator clouds fusion-section-separator-1\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-clouds-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(246,246,246,1)\"><path d=\"M-5 100 Q 0 20 5 100 Z\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M0 100 Q 5 0 10 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M5 100 Q 10 30 15 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M10 100 Q 15 10 20 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M15 100 Q 20 30 25 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M20 100 Q 25 -10 30 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M25 100 Q 30 10 35 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M30 100 Q 35 30 40 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M35 100 Q 40 10 45 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M40 100 Q 45 50 50 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M45 100 Q 50 20 55 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M50 100 Q 55 40 60 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M55 100 Q 60 60 65 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M60 100 Q 65 50 70 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M65 100 Q 70 20 75 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M70 100 Q 75 45 80 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M75 100 Q 80 30 85 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M80 100 Q 85 20 90 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M85 100 Q 90 50 95 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M90 100 Q 95 25 100 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M95 100 Q 100 15 105 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><\/div><div class=\"fusion-menu-anchor\" id=\"Boite\"><\/div><div class=\"fusion-text fusion-text-3\"><h3><img decoding=\"async\" class=\"alignnone wp-image-878\" src=\"http:\/\/zuugs.ch\/agridea\/strategidea\/wp-content\/uploads\/sites\/18\/2017\/12\/Logo-rouge-Analyse-strat\u00e9gique-300x300.png\" alt=\"\" width=\"50\" height=\"50\" \/> <strong>\u00a0Boite \u00e0 outils<\/strong><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><div class=\"textbox exercises\">\n<h4>R\u00e9capituler les facteurs d\u2019influences<\/h4>\n<ul>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1318\" target=\"_blank\" rel=\"noopener noreferrer\">F<\/a><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1318\" target=\"_blank\" rel=\"noopener noreferrer\">ormulaire : r\u00e9sum\u00e9 des forces et des faiblesses des ressources<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1355\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : r\u00e9sum\u00e9 des forces et des faiblesses des activit\u00e9s<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1371\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : r\u00e9sum\u00e9 des forces et des faiblesses de l\u2019organisation du travail<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1378\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : r\u00e9sum\u00e9 des forces et des faiblesses de la situation financi\u00e8re<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1388\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : r\u00e9sum\u00e9 des forces et des faiblesses des relations entreprise-famille<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1405\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : r\u00e9sum\u00e9 des opportunit\u00e9s et des menaces des conditions cadre<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1420\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : r\u00e9sum\u00e9 des opportunit\u00e9s et des menaces des r\u00e9seaux de partenaires et de relations proches<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1241\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : r\u00e9capitulatif des \u00e9ch\u00e9ances d\u00e9j\u00e0 connues<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><h4>Cr\u00e9er la matrice SWOT<\/h4>\n<p>La matrice SWOT pr\u00e9sente sous forme de tableau les principaux <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-interne\/\">facteurs internes<\/a> (forces et faiblesses) et <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-externe\/\">facteurs externes<\/a> (opportunit\u00e9s et menaces) favorables ou d\u00e9favorables \u00e0 la strat\u00e9gie (buts strat\u00e9giques). Elle permet de faire une synth\u00e8se g\u00e9n\u00e9rale des analyses d\u00e9taill\u00e9es internes et externes (mais ne constitue pas un substitut aux analyses d\u00e9taill\u00e9es).<\/p>\n<ul>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1237\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : la matrice SWOT<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1243\" target=\"_blank\" rel=\"noopener noreferrer\">Check-list : 8 ensembles de questions cl\u00e9s du mod\u00e8le SWOT<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1245\" target=\"_blank\" rel=\"noopener noreferrer\">Exemple : le SWOT de Benjamin Franklin<\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\"><h4>Rechercher les marges de man\u0153uvre<\/h4>\n<p>Le SWOT aide \u00e0 rechercher les <a href=\"https:\/\/agripedia.ch\/strategidea\/les-perspectives-et-la-prospective\/les-marges-de-manoeuvre\/\">marges de man\u0153uvre<\/a> (c\u2019est \u00e0 dire les potentiels, variables ou possibilit\u00e9s offertes \u00e0 l\u2019entreprise pour faire face \u00e0 des changements qu\u2019ils soient d\u2019origine interne ou externe).<\/p>\n<ul>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1201\" target=\"_blank\" rel=\"noopener noreferrer\">Sch\u00e9ma : SWOT et marges de man\u0153uvre<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=2190\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : les marges de man\u0153uvre internes<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=2192\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : les marges de man\u0153uvre externes<\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-7\"><h4>Rechercher des options strat\u00e9giques<\/h4>\n<p>La matrice TOWS se construit \u00e0 partir de la matrice SWOT. Elle aide \u00e0 rechercher des options strat\u00e9giques qui correspondent \u00e0 diff\u00e9rentes combinaisons de facteurs. C\u2019est-\u00e0-dire relier les opportunit\u00e9s aux forces, utiliser les forces pour contre-carrer les menaces, transformer les faiblesses gr\u00e2ces aux opportunit\u00e9s, etc\u2026<\/p>\n<ul>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1239\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : la matrice TOWS<\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-433","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":59,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/433\/revisions"}],"predecessor-version":[{"id":5118,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/433\/revisions\/5118"}],"wp:attachment":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/media?parent=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}