{"id":376,"date":"2018-10-06T09:35:16","date_gmt":"2018-10-06T09:35:16","guid":{"rendered":"https:\/\/knowledgefarm.ch\/strategidea\/?page_id=376"},"modified":"2021-11-02T08:16:42","modified_gmt":"2021-11-02T08:16:42","slug":"lanalyse-strategique-externe","status":"publish","type":"page","link":"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-externe\/","title":{"rendered":"L&rsquo;analyse strat\u00e9gique externe"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-externe\/analyser-le-macro-environnement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">L\u2019analyse du macro-environnement<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-externe\/analyser-le-micro-environnement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">L\u2019analyse du micro-environnement<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator clouds fusion-section-separator-1\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-clouds-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(246,246,246,1)\"><path d=\"M-5 100 Q 0 20 5 100 Z\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M0 100 Q 5 0 10 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M5 100 Q 10 30 15 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M10 100 Q 15 10 20 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M15 100 Q 20 30 25 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M20 100 Q 25 -10 30 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M25 100 Q 30 10 35 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M30 100 Q 35 30 40 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M35 100 Q 40 10 45 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M40 100 Q 45 50 50 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M45 100 Q 50 20 55 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M50 100 Q 55 40 60 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M55 100 Q 60 60 65 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M60 100 Q 65 50 70 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M65 100 Q 70 20 75 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M70 100 Q 75 45 80 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M75 100 Q 80 30 85 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M80 100 Q 85 20 90 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M85 100 Q 90 50 95 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M90 100 Q 95 25 100 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M95 100 Q 100 15 105 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:48%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>L\u2019analyse strat\u00e9gique externe concerne le <strong>contexte<\/strong> dans lequel le syst\u00e8me entreprise-famille est ins\u00e9r\u00e9. D\u2019un point de vue strat\u00e9gique, le contexte est l\u2019ensemble des <strong>facteurs externes<\/strong> :<\/p>\n<ul>\n<li>ayant un impact sur la vie de l\u2019entreprise et de la famille,<\/li>\n<li>sur lesquels l\u2019entreprise a une influence et\/ou qu\u2019elle peut utiliser.<\/li>\n<\/ul>\n<p>L\u2019analyse externe a pour objectif d\u2019identifier ces facteurs, et d\u2019\u00e9tudier leurs interactions r\u00e9ciproques avec tout ou partie des activit\u00e9s de l\u2019entreprise. Il s\u2019agit de comprendre l\u2019influence des \u00e9v\u00e8nements externes sur la strat\u00e9gie du chef d\u2019entreprise, et de d\u00e9terminer ainsi les <strong>opportunit\u00e9s<\/strong> et les <strong>menaces<\/strong> actuelles et potentielles.<\/p>\n<p>Tout-e chef-fe d\u2019entreprise a besoin d\u2019avoir une connaissance pr\u00e9cise de son contexte, c\u2019est-\u00e0-dire du milieu dans lequel il \u00e9volue, afin de pouvoir s\u2019orienter. Il-elle se repr\u00e9sente l\u2019\u00e9volution probable des principaux facteurs de son contexte et se rend compte de leur impact sur l\u2019entreprise \u00e0 moyen et long terme.<\/p>\n<p>Il est possible de subdiviser l\u2019environnement de l\u2019entreprise en deux\u00a0:le <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-externe\/analyser-le-macro-environnement\/\">macro-environnement\u00a0<\/a>et le <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-externe\/analyser-le-micro-environnement\/\">micro-environnement.<\/a><\/p>\n<p>L\u2019investigation pr\u00e9alable des <a href=\"https:\/\/agripedia.ch\/strategidea\/les-investigations-prealables\/les-parties-prenantes\/\">acteurs<\/a> du contexte permet de\u00a0:<\/p>\n<ul>\n<li>D\u00e9finir leur <strong>degr\u00e9 de proximit\u00e9<\/strong> avec la sph\u00e8re de l\u2019entreprise agricole, et leur positionnement dans le macro- ou le micro-environnement.<\/li>\n<li>Qualifier la <strong>nature des interrelations<\/strong> avec l\u2019entreprise agricole, les <strong>possibilit\u00e9s d\u2019influence<\/strong>, les <strong>degr\u00e9s de d\u00e9pendance<\/strong> ainsi que <strong>les potentiels et risques<\/strong> associ\u00e9s aux acteurs externes<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:48%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p><img decoding=\"async\" class=\"alignnone wp-image-534 size-600 aligncenter\" src=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-600x255.png\" alt=\"\" width=\"600\" height=\"255\" srcset=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-200x85.png 200w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-300x127.png 300w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-400x170.png 400w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-600x255.png 600w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-768x326.png 768w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-800x340.png 800w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-940x400.png 940w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-1024x435.png 1024w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1-1200x509.png 1200w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2018\/10\/Index7_MACRO-ET-MICRO-ENVIRONNEMENT-1.png 1284w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h6>Les macro- et micro-environnements<\/h6>\n<p><span style=\"color: #ffffff\">_<\/span><\/p>\n<p>Quelque soit le niveau d\u2019analyse macro ou micro, il y a trois param\u00e8tres importants dans l\u2019analyse des <strong>facteurs externes<\/strong>\u00a0:<\/p>\n<ul>\n<li><strong>Le degr\u00e9 de<\/strong> <strong>certitude<\/strong>: si un \u00e9v\u00e9nement est presque certain, on l\u2019int\u00e8gre dans les hypoth\u00e8ses de base des projections et des pistes \u00e0 \u00e9tudier. Si l\u2019\u00e9volution d\u2019un \u00e9l\u00e9ment est incertaine, mais qu\u2019elle touche \u00e0 un aspect important de la vie de l\u2019entreprise, il faudra envisager diff\u00e9rents sc\u00e9narios.<\/li>\n<li><strong>L\u2019\u00e9ch\u00e9ance, le d\u00e9lai<\/strong>: Quand l\u2019\u00e9v\u00e9nement va-t-il se produire ? Son impact se fera-t-il sentir \u00e0 un moment pr\u00e9cis ou sur la dur\u00e9e ?<\/li>\n<li><strong>L\u2019impact strat\u00e9gique<\/strong>: cet \u00e9v\u00e8nement constitue-t-il une opportunit\u00e9 ou une menace pour l\u2019entreprise ? L\u2019impact d\u2019un \u00e9v\u00e9nement remet-il potentiellement en cause la strat\u00e9gie de l\u2019entreprise ou les objectifs op\u00e9rationnels ? L\u2019impact strat\u00e9gique ne d\u00e9pend ni du degr\u00e9 de certitude de l\u2019\u00e9v\u00e9nement, ni de l\u2019\u00e9ch\u00e9ance.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-376","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":29,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/376\/revisions"}],"predecessor-version":[{"id":4225,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/376\/revisions\/4225"}],"wp:attachment":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/media?parent=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}