{"id":207,"date":"2018-10-02T20:56:01","date_gmt":"2018-10-02T20:56:01","guid":{"rendered":"https:\/\/knowledgefarm.ch\/strategidea\/?page_id=207"},"modified":"2021-11-02T07:47:49","modified_gmt":"2021-11-02T07:47:49","slug":"introduction-a-la-reflexion-strategique","status":"publish","type":"page","link":"https:\/\/agripedia.ch\/strategidea\/preambule\/introduction-a-la-reflexion-strategique\/","title":{"rendered":"Introduction \u00e0 la r\u00e9flexion strat\u00e9gique"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/les-investigations-prealables\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Les investigations pr\u00e9alables<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/introduction-a-lanalyse-strategique\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">L\u2019analyse strat\u00e9gique <\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/les-perspectives-et-la-prospective\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Les perspectives<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/les-composantes-de-la-strategie\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Les composantes de la strat\u00e9gie<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/lintuition-strategique\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">L\u2019intuition strat\u00e9gique<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/la-decision-strategique\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">La d\u00e9cision strat\u00e9gique<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator clouds fusion-section-separator-1\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-clouds-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(246,246,246,1)\"><path d=\"M-5 100 Q 0 20 5 100 Z\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M0 100 Q 5 0 10 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M5 100 Q 10 30 15 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M10 100 Q 15 10 20 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M15 100 Q 20 30 25 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M20 100 Q 25 -10 30 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M25 100 Q 30 10 35 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M30 100 Q 35 30 40 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M35 100 Q 40 10 45 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M40 100 Q 45 50 50 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M45 100 Q 50 20 55 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M50 100 Q 55 40 60 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M55 100 Q 60 60 65 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M60 100 Q 65 50 70 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M65 100 Q 70 20 75 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M70 100 Q 75 45 80 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M75 100 Q 80 30 85 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M80 100 Q 85 20 90 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M85 100 Q 90 50 95 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M90 100 Q 95 25 100 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M95 100 Q 100 15 105 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;width:48%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>La <strong>r\u00e9flexion strat\u00e9gique<\/strong> est une d\u00e9marche <a href=\"https:\/\/agripedia.ch\/strategidea\/les-investigations-prealables\/\">d\u2019investigation,<\/a> <a href=\"https:\/\/agripedia.ch\/strategidea\/introduction-a-lanalyse-strategique\/\">d\u2019analyse<\/a> et de <a href=\"https:\/\/agripedia.ch\/strategidea\/la-synthese-de-lanalyse-strategique\/\">synth\u00e8se <\/a>\u00e0 la fois r\u00e9trospective et prospective. La r\u00e9flexion strat\u00e9gique requiert une approche syst\u00e9mique associant au raisonnement une part <a href=\"https:\/\/agripedia.ch\/strategidea\/lintuition-strategique\/\">d\u2019intuition<\/a>.<\/p>\n<p>Son objectif est\u00a0:<\/p>\n<ul>\n<li>de formuler la <a href=\"https:\/\/agripedia.ch\/strategidea\/les-composantes-de-la-strategie\/\">strat\u00e9gie globale<\/a> de l\u2019entreprise agricole tout en prenant en compte les dimensions personnelles et <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-interne\/analyser-les-relations-entre-lentreprise-et-la-famille\/\">familiales<\/a> du chef d\u2019entreprise,<\/li>\n<li>d\u2019identifier les <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-interne\/\">facteurs internes<\/a> et <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-externe\/\">externes <\/a>pouvant influencer l\u2019orientation strat\u00e9gique sur le long terme du syst\u00e8me entreprise-famille,<\/li>\n<li>de d\u00e9velopper les bases d\u2019une aide \u00e0 la <a href=\"https:\/\/agripedia.ch\/strategidea\/la-decision-strategique\/\">d\u00e9cision strat\u00e9gique<\/a>.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:48%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>La <strong>phase investigatrice<\/strong> concerne \u00e0 la fois le pass\u00e9 et l\u2019avenir. Dans sa dimension r\u00e9trospective, la r\u00e9flexion strat\u00e9gique met l\u2019accent sur l\u2019<a href=\"https:\/\/agripedia.ch\/strategidea\/les-investigations-prealables\/lhistoire-de-lentreprise-et-de-la-famille\/\">histoire<\/a> de l\u2019exploitation et de la famille, les d\u00e9cisions pass\u00e9es qui engagent l\u2019avenir. Dans sa dimension prospective, la d\u00e9marche consiste \u00e0 projeter l\u2019agriculteur, son entreprise et sa famille dans le futur (sa <a href=\"https:\/\/agripedia.ch\/strategidea\/les-composantes-de-la-strategie\/la-vision\/\">vision<\/a>), d\u2019identifier ce \u00e0 quoi il tient le plus (ses <a href=\"https:\/\/agripedia.ch\/strategidea\/les-composantes-de-la-strategie\/les-buts-strategiques\/\">finalit\u00e9s<\/a>), ses <a href=\"https:\/\/agripedia.ch\/strategidea\/les-composantes-de-la-strategie\/les-valeurs\/\">valeurs <\/a>et la raison d\u2019\u00eatre de son entreprise (sa <a href=\"https:\/\/agripedia.ch\/strategidea\/les-composantes-de-la-strategie\/la-mission\/\">mission<\/a>). C\u2019est un exercice qui se r\u00e9alise ponctuellement, il demande du temps et de la r\u00e9flexion.<\/p>\n<p>La <strong>partie analytique<\/strong> comprend plusieurs composantes. L\u2019analyse du syst\u00e8me entreprise-famille d\u2019une part et l\u2019analyse du contexte d\u2019autre part. L\u2019analyse interne investigue la capacit\u00e9 strat\u00e9gique de l\u2019entreprise \u00e0 travers ses <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-interne\/analyser-les-ressources-de-lentreprise\/\">ressources<\/a> et ses <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-interne\/analyser-les-activites\/\">activit\u00e9s<\/a>. L\u2019analyse externe consiste \u00e0 comprendre l\u2019impact strat\u00e9gique du contexte (<a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-externe\/analyser-le-micro-environnement\/\">micro-environnement<\/a> et <a href=\"https:\/\/agripedia.ch\/strategidea\/lanalyse-strategique-externe\/analyser-le-macro-environnement\/\">macro-environnement<\/a>), et \u00e0 \u00e9tudier les facteurs cl\u00e9s de succ\u00e8s (Johnson & Al., 2014).<\/p>\n<blockquote>\n<p>Les contenus de la r\u00e9flexion strat\u00e9gique se construisent en m\u00eame temps, les uns par rapport aux autres (processus it\u00e9ratif). Pour cela, le chef d\u2019entreprise garde la vue d\u2019ensemble (approche globale), et mobilise son intuition en m\u00eame temps qu\u2019il analyse la situation.<\/p>\n<\/blockquote>\n<p>Le temps de l\u2019\u00e9mergence des<a href=\"https:\/\/agripedia.ch\/strategidea\/les-perspectives-et-la-prospective\/\"> nouvelles id\u00e9es<\/a> et de la <strong>synth\u00e8se<\/strong> aboutit \u00e0 d\u00e9finir un cadre permettant de mettre en \u0153uvre une strat\u00e9gie sur plusieurs ann\u00e9es gr\u00e2ce la cr\u00e9ation d\u2019outils d\u2019aide \u00e0 la d\u00e9cision. C\u2019est un exercice de <strong>coh\u00e9rence.<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":8,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-207","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":54,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/207\/revisions"}],"predecessor-version":[{"id":4201,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/207\/revisions\/4201"}],"up":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/8"}],"wp:attachment":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/media?parent=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}