{"id":183,"date":"2018-10-02T14:58:29","date_gmt":"2018-10-02T14:58:29","guid":{"rendered":"https:\/\/knowledgefarm.ch\/strategidea\/?page_id=183"},"modified":"2021-11-02T07:58:40","modified_gmt":"2021-11-02T07:58:40","slug":"les-domaines-strategiques","status":"publish","type":"page","link":"https:\/\/agripedia.ch\/strategidea\/les-composantes-de-la-strategie\/les-domaines-strategiques\/","title":{"rendered":"Les domaines strat\u00e9giques"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2><\/h2>\n<h3><img decoding=\"async\" class=\"alignnone wp-image-1488\" src=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-66x66.png 66w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-150x150.png 150w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-200x201.png 200w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-300x300.png 300w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-400x402.png 400w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique.png 494w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/> Les domaines strat\u00e9giques<\/h3>\n<blockquote>\n<p>Un domaine strat\u00e9gique est un sous-ensemble d\u2019activit\u00e9s de l\u2019entreprise qui permettent de d\u00e9velopper un axe strat\u00e9gique particulier.<\/p>\n<\/blockquote>\n<p>Dans beaucoup d\u2019ouvrages, les notions de domaine d\u2019activit\u00e9 strat\u00e9gique (DAS) et de domaine d\u2019utilit\u00e9 strat\u00e9gique (DUS) sont employ\u00e9es de mani\u00e8re synonyme (Stocker & Wyrsch, 2014).<\/p>\n<p>Le DAS porte l\u2019accent sur l\u2019autonomie du domaine strat\u00e9gique par rapport aux autres activit\u00e9s de l\u2019entreprise. Le DUS insiste sur l\u2019int\u00e9r\u00eat du domaine strat\u00e9gique pour les clients de l\u2019entreprise.<span style=\"color: #ffffff\">_<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator clouds fusion-section-separator-1\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-clouds-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(246,246,246,1)\"><path d=\"M-5 100 Q 0 20 5 100 Z\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M0 100 Q 5 0 10 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M5 100 Q 10 30 15 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M10 100 Q 15 10 20 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M15 100 Q 20 30 25 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M20 100 Q 25 -10 30 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M25 100 Q 30 10 35 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M30 100 Q 35 30 40 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M35 100 Q 40 10 45 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M40 100 Q 45 50 50 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M45 100 Q 50 20 55 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M50 100 Q 55 40 60 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M55 100 Q 60 60 65 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M60 100 Q 65 50 70 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M65 100 Q 70 20 75 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M70 100 Q 75 45 80 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M75 100 Q 80 30 85 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M80 100 Q 85 20 90 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M85 100 Q 90 50 95 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M90 100 Q 95 25 100 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M95 100 Q 100 15 105 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-menu-anchor\" id=\"Boite\"><\/div><div class=\"fusion-text fusion-text-2\"><h3><img decoding=\"async\" class=\"alignnone wp-image-1488\" src=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-66x66.png 66w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-150x150.png 150w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-200x201.png 200w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-300x300.png 300w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-400x402.png 400w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique.png 494w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/> Boite \u00e0 outils<strong><br \/>\n<\/strong><\/h3>\n<h4>D\u00e9finir les domaines strat\u00e9giques de l\u2019entreprise<\/h4>\n<p>Les domaines strat\u00e9giques <strong>actuels<\/strong> ou <strong>envisag\u00e9s<\/strong> sont d\u00e9finis par leurs <strong>sp\u00e9cificit\u00e9s<\/strong> (client\u00e8le, march\u00e9, r\u00e9seau de distribution, sp\u00e9cificit\u00e9 concurrentielle, etc.) ou par les <strong>utilit\u00e9s<\/strong> procur\u00e9es au b\u00e9n\u00e9ficiaire (int\u00e9r\u00eats du b\u00e9n\u00e9ficiaire).<\/p>\n<ul>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1131\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : domaines d\u2019activit\u00e9 strat\u00e9giques (approche par sp\u00e9cificit\u00e9s)<\/a><\/li>\n<li><a href=\"https:\/\/agripedia.ch\/strategidea?leaky-paywall-media-download=1133\" target=\"_blank\" rel=\"noopener noreferrer\">Formulaire : domaines d\u2019utilit\u00e9 strat\u00e9giques (approche par utilit\u00e9s)<\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator clouds fusion-section-separator-2\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-clouds-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(246,246,246,1)\"><path d=\"M-5 100 Q 0 20 5 100 Z\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M0 100 Q 5 0 10 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M5 100 Q 10 30 15 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M10 100 Q 15 10 20 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M15 100 Q 20 30 25 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M20 100 Q 25 -10 30 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M25 100 Q 30 10 35 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M30 100 Q 35 30 40 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M35 100 Q 40 10 45 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M40 100 Q 45 50 50 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M45 100 Q 50 20 55 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M50 100 Q 55 40 60 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M55 100 Q 60 60 65 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M60 100 Q 65 50 70 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M65 100 Q 70 20 75 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M70 100 Q 75 45 80 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M75 100 Q 80 30 85 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M80 100 Q 85 20 90 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M85 100 Q 90 50 95 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M90 100 Q 95 25 100 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M95 100 Q 100 15 105 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-menu-anchor\" id=\"Loin\"><\/div><div class=\"fusion-text fusion-text-3\"><h3><img decoding=\"async\" class=\"alignnone wp-image-1488\" src=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique.png\" alt=\"\" width=\"50\" height=\"50\" srcset=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-66x66.png 66w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-150x150.png 150w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-200x201.png 200w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-300x300.png 300w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique-400x402.png 400w, https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_3_6_Domaine-strat\u00e9gique.png 494w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/>\u00a0Pour aller plus loin<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><h4><strong>Domaine d\u2019activit\u00e9 strat\u00e9gique (DAS)<\/strong><\/h4>\n<p>Le DAS est un sous-ensemble d\u2019activit\u00e9s auquel il est possible d\u2019allouer ou de retirer des ressources de mani\u00e8re ind\u00e9pendante sans affecter l\u2019activit\u00e9 du reste de l\u2019organisation\u00a0(Stocker & Wyrsch, 2014). Le DAS est d\u00e9di\u00e9 \u00e0 un march\u00e9 sp\u00e9cifique, confront\u00e9 \u00e0 des conditions concurrentielles sp\u00e9cifiques, qui doit d\u00e9ployer une strat\u00e9gie concurrentielle particuli\u00e8re.<\/p>\n<h5>Comment rep\u00e9rer et d\u00e9finir un DAS\u00a0?<\/h5>\n<p>Un DAS est une activit\u00e9 ou un sous-ensemble d\u2019activit\u00e9s qui r\u00e9unit les caract\u00e9ristiques suivantes\u00a0:<\/p>\n<ul>\n<li>des clients sp\u00e9cifiques\u00a0;<\/li>\n<li>des march\u00e9s sp\u00e9cifiques\u00a0;<\/li>\n<li>des r\u00e9seaux de distribution sp\u00e9cifiques\u00a0;<\/li>\n<li>des concurrents sp\u00e9cifiques\u00a0;<\/li>\n<li>des technologies sp\u00e9cifiques\u00a0;<\/li>\n<li>des comp\u00e9tences sp\u00e9cifiques\u00a0;<\/li>\n<li>une structure de co\u00fbts sp\u00e9cifique\u00a0;<\/li>\n<\/ul>\n<p>Ainsi, un DAS couvre un ou plusieurs segments de march\u00e9 de l\u2019entreprise agricole. \u00c0 la limite, on peut estimer qu\u2019un DAS pourrait exister en tant qu\u2019organisation autonome \u00e0 laquelle une strat\u00e9gie ind\u00e9pendante peut \u00eatre d\u00e9finie.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><h4>Domaine d\u2019utilit\u00e9 strat\u00e9gique (DUS)<\/h4>\n<p>Le DUS est un sous-ensemble d\u2019activit\u00e9s de l\u2019entreprise segment\u00e9 en fonction de l\u2019int\u00e9r\u00eat qu\u2019elles pr\u00e9sentent pour les clients de l\u2019entreprise. Autrement dit, cette segmentation se fait selon les besoins des clients auxquels on entend r\u00e9pondre durablement. Ainsi, le DUS refl\u00e8te-t-il la mission de l\u2019entreprise.<\/p>\n<h5>Comment rep\u00e9rer et d\u00e9finir un DUS\u00a0?<\/h5>\n<p>Dans le DUS, l\u2019entreprise d\u00e9ploie ses offres et se confronte \u00e0 la concurrence. Ces offres particuli\u00e8res destin\u00e9es \u00e0 des publics cibl\u00e9s constituent les atouts de son jeu strat\u00e9gique. Pour identifier un DUS (m\u00e9thode Avec), l\u2019objectif est de r\u00e9pondre aux questions :<\/p>\n<ul>\n<li>A quel point mon entreprise est-elle utile par rapport \u00e0 son contexte ?<\/li>\n<li>En quoi mon entreprise est-elle utile pour les consommateurs ?<\/li>\n<\/ul>\n<p>Par exemple, construire une installation de m\u00e9thanisation est un centre d\u2019int\u00e9r\u00eat de l\u2019agriculteur, mais ce n\u2019est pas un DUS. Ce qui est utile pour les clients de l\u2019entreprise (et devient ainsi un DUS), c\u2019est : \u00ab\u00a0le recyclage des d\u00e9chets et la chaleur produite\u00a0\u00bb.<\/p>\n<p>Cela incite \u00e0 penser diff\u00e9remment : \u00ab\u00a0pourquoi les consommateurs \/ partenaires viennent-ils ou auraient-ils envie de venir sur son exploitation?\u00a0\u00bb. Il s\u2019agit de se demande qui sont les consommateurs et les partenaires potentiels et ce qu\u2019il peut leur fournir.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":141,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-183","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":28,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/183\/revisions"}],"predecessor-version":[{"id":4209,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/183\/revisions\/4209"}],"up":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/pages\/141"}],"wp:attachment":[{"href":"https:\/\/agripedia.ch\/strategidea\/wp-json\/wp\/v2\/media?parent=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}