{"id":6421,"date":"2024-09-06T14:00:45","date_gmt":"2024-09-06T14:00:45","guid":{"rendered":"https:\/\/agripedia.ch\/strategidea\/?page_id=6421"},"modified":"2026-06-30T07:57:53","modified_gmt":"2026-06-30T07:57:53","slug":"strategische-steuerung","status":"publish","type":"page","link":"https:\/\/agripedia.ch\/strategidea\/de\/strategische-steuerung\/","title":{"rendered":"Strategische Steuerung"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/de\/strategische-steuerung\/strategische-steuerung-konzeptionelle-grundlagen\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Konzeptionelle Grundlagen<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"https:\/\/agripedia.ch\/strategidea\/de\/strategische-steuerung\/strategische-steuerung-konkretes-vorgehen-und-werkzeuge\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Konkretes Vorgehen<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-file-import fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-section-separator section-separator clouds fusion-section-separator-1\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:0;--awb-svg-margin-right:0;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-clouds-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(246,246,246,1)\"><path d=\"M-5 100 Q 0 20 5 100 Z\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M0 100 Q 5 0 10 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M5 100 Q 10 30 15 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M10 100 Q 15 10 20 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M15 100 Q 20 30 25 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M20 100 Q 25 -10 30 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M25 100 Q 30 10 35 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M30 100 Q 35 30 40 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M35 100 Q 40 10 45 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M40 100 Q 45 50 50 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M45 100 Q 50 20 55 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M50 100 Q 55 40 60 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M55 100 Q 60 60 65 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M60 100 Q 65 50 70 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M65 100 Q 70 20 75 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M70 100 Q 75 45 80 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M75 100 Q 80 30 85 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M80 100 Q 85 20 90 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M85 100 Q 90 50 95 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M90 100 Q 95 25 100 100\"><\/path>\n\t\t\t\t\t\t\t\t<path d=\"M95 100 Q 100 15 105 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h3 class=\"\" style=\"--fontsize: 30; line-height: 1.5;\" data-fontsize=\"30\" data-lineheight=\"45px\"><img decoding=\"async\" class=\"alignnone wp-image-878\" src=\"https:\/\/agripedia.ch\/strategidea\/wp-content\/uploads\/sites\/7\/2019\/02\/Index_5_Analyse-strat\u00e9gique-300x300.png\" alt=\"\" width=\"50\" height=\"50\" \/> <span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">Strategische Steuerung<\/span><strong><br \/>\n<\/strong><\/h3>\n<blockquote>\n<p>Die strategische Steuerung ist der unverzichtbare komplement\u00e4re Pol zur <a href=\"https:\/\/agripedia.ch\/strategidea\/de\/vorwort\/einfuehrung-in-die-strategische-orientierung\/\">strategischen Reflexion<\/a>. Diese beiden Pole zusammen erm\u00f6glichen es, \u201edas Maximum an Gewissheit zu sammeln, um dem Ungewissen zu begegnen\u201c (Morin, 1990). Der Sinn der strategischen Steuerung besteht darin, <strong>die aus der strategischen Reflexion hervorgegangenen Orientierungen in die Praxis zu \u00fcberf\u00fchren und dabei die schrittweise Anpassung an unerwartete oder schwer vorhersehbare Entwicklungen und Ereignisse zu erm\u00f6glichen.<\/strong><\/p>\n<p>Es geht dabei zum einen um den Umgang mit gegebenen Rahmenbedingungen (oder Herausforderungen) und zum anderen darum, verf\u00fcgbare Informationen im Sinne einer angepassten Zukunftsvision zu nutzen.<\/p>\n<\/blockquote>\n<p>Strategische Steuerung ist ein dynamischer Prozess und umfasst wiederkehrende Aktivit\u00e4ten wie die Zusammenf\u00fchrung verschiedener, manchmal auch widerspr\u00fcchlicher Daten, die Analyse von L\u00f6sungen im Hinblick auf die Gesamtfunktion des Unternehmens oder des Systems \u201eUnternehmen-Familie\u201c sowie die Beobachtung oder Vorwegnahme von Entwicklungen. Dies f\u00fchrt zu regelm\u00e4\u00dfigen Anpassungen und Kurskorrekturen, die, auch wenn sie im Voraus nur schwer planbar sind, trotzdem auf ein \u201eZiel\u201c hinlaufen, das zwar beweglich, aber im Hinblick auf die <a href=\"https:\/\/agripedia.ch\/strategidea\/de\/die-elemente-der-strategie\/die-vision\/\">Vision<\/a> akzeptabel ist (Hemidy, Maxime &amp; Soler, 1993).<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":279,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-6421","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agripedia.ch\/strategidea\/de\/wp-json\/wp\/v2\/pages\/6421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agripedia.ch\/strategidea\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agripedia.ch\/strategidea\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/de\/wp-json\/wp\/v2\/users\/279"}],"replies":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/strategidea\/de\/wp-json\/wp\/v2\/comments?post=6421"}],"version-history":[{"count":8,"href":"https:\/\/agripedia.ch\/strategidea\/de\/wp-json\/wp\/v2\/pages\/6421\/revisions"}],"predecessor-version":[{"id":7030,"href":"https:\/\/agripedia.ch\/strategidea\/de\/wp-json\/wp\/v2\/pages\/6421\/revisions\/7030"}],"wp:attachment":[{"href":"https:\/\/agripedia.ch\/strategidea\/de\/wp-json\/wp\/v2\/media?parent=6421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}