{"id":145,"date":"2022-05-20T12:42:41","date_gmt":"2022-05-20T12:42:41","guid":{"rendered":"https:\/\/agripedia.ch\/filieres-innovantes\/?page_id=145"},"modified":"2022-10-04T15:45:06","modified_gmt":"2022-10-04T15:45:06","slug":"planted","status":"publish","type":"page","link":"https:\/\/agripedia.ch\/filieres-innovantes\/planted\/","title":{"rendered":"Planted"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.4;\">Planted<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 lead\"><p>Planted est une spin-off de l\u2019ETH Zurich fond\u00e9e en 2019. La vision de planted est de r\u00e9duire la consommation de viande de mani\u00e8re savoureuse en fabriquant des substituts de viande \u00e0 partir de prot\u00e9ines de pois, avec une liste d\u2019ingr\u00e9dients aussi courte que possible.<\/p>\n<p>La jeune entreprise se d\u00e9veloppe fortement. Cette page est un instantan\u00e9 de la situation de planted en mai 2021.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-with-title content-left agri-summary\" style=\"--awb-hover-accent-color:#333333;--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Sommaire<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li><a href=\"#steckbrief\">Carte d\u2019identit\u00e9<\/a><\/li>\n<li><a href=\"#ausloeser\">El\u00e9ments d\u00e9clencheurs<\/a><\/li>\n<li><a href=\"#meilensteine\">Dates cl\u00e9s<\/a><\/li>\n<li><a href=\"#unterstuetzung\">Soutiens<\/a><\/li>\n<li><a href=\"#geschaeftsmodell\">Mod\u00e8le d\u2019affaire<\/a><\/li>\n<li><a href=\"#produkte\">Principaux produits<\/a><\/li>\n<li><a href=\"#swot\">SWOT<\/a><\/li>\n<li><a href=\"#tipps\">Conseils & astuces<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container mf-card-id nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"steckbrief\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column mf-card-id-heading\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four mf-card-id-title\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Carte d\u2019identit\u00e9<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"steckbrief\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><strong>Nom<\/strong><br \/>\nPlanted Foods<\/p>\n<p><strong>Lieu<\/strong><br \/>\nKempttal, ZH<\/p>\n<p><strong>Forme juridique<\/strong><br \/>\nSA<\/p>\n<p><strong>Fili\u00e8re\/Produit<\/strong><br \/>\nSubstituts de viande \u00e0 base de prot\u00e9ines de pois<\/p>\n<p><strong>Collaborateurs<\/strong><br \/>\n100 (en 2021)<\/p>\n<p><strong>Homepage<\/strong><br \/>\n<a href=\"https:\/\/www.eatplanted.com\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.eatplanted.com<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"932\" height=\"389\" alt=\"Logo planted\" title=\"planted\" src=\"https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted.png\" class=\"img-responsive wp-image-409\" srcset=\"https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted-200x83.png 200w, https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted-400x167.png 400w, https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted-600x250.png 600w, https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted-800x334.png 800w, https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted.png 932w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"ausloeser\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.5;\"><p class=\"title-heading-left fusion-responsive-typography-calculated\">El\u00e9ments d\u00e9clencheurs<\/p><\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><p class=\"title-heading-left fusion-responsive-typography-calculated\">Personnes et comp\u00e9tences<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-3\"><p>Pascal, l\u2019un des fondateurs de planted, entre en contact avec les premiers substituts de viande aux \u00c9tats-Unis en 2017. S\u00e9duit par les produits, il est moins enthousiasm\u00e9 par les longues listes d\u2019additifs et d\u2019ar\u00f4mes ajout\u00e9s. Il alors contacte son cousin, Lukas, doctorant \u00e0 l\u2019ETH. C\u2019est l\u00e0 qu\u2019ils entrent en contact avec Eric, \u00e9galement doctorant \u00e0 l\u2019ETH. Le quatri\u00e8me membre fondateur, Christoph, sp\u00e9cialiste en finance, compl\u00e9tera l\u2019\u00e9quipe.<\/p>\n<p>Au d\u00e9part, on trouve quatre fondateurs aux comp\u00e9tences diff\u00e9rentes :<\/p>\n<p>2 issus du monde scientifique<\/p>\n<p>2 du marketing et de la finance<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><p class=\"title-heading-left fusion-responsive-typography-calculated\">Cristallisation<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-4\"><p>D\u00e8s le d\u00e9but, il fut important d\u2019inciter \u00e0 un changement des habitudes alimentaires, en r\u00e9duisant la consommation de produits animaux et promouvant celle de produits v\u00e9g\u00e9taux. Le but de planted fut d\u00e8s le d\u00e9part de r\u00e9duire l\u2019impact n\u00e9gatif de l\u2019industrie de la viande sur l\u2019environnement et le bien-\u00eatre des animaux, sans faire de compromis sur le go\u00fbt.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><p class=\"title-heading-left fusion-responsive-typography-calculated\">Cr\u00e9ation<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-5\"><p>Planted est officiellement cr\u00e9\u00e9e en \u00e9t\u00e9 2019.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"meilensteine\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.5;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\">Dates cl\u00e9s<\/h2><\/h2><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">2018<\/h4><\/div><div class=\"fusion-text fusion-text-6\"><ul>\n<li>Premiers essais avec la technologie<\/li>\n<li>L\u2019\u00e9quipe fondatrice se trouve via ETH-Z\u00fcrich<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">2019<\/h4><\/div><div class=\"fusion-text fusion-text-7\"><ul>\n<li>Soutien financier par l\u2019ETH Pioneer Fellowship<\/li>\n<li>Cr\u00e9ation de l\u2019entreprise<\/li>\n<li>Premier tour de financement : 7 millions<\/li>\n<li>Planted arrive dans les premiers restaurants<\/li>\n<li>Production \u00e0 l\u2019ETH, \u00e0 Zurich<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">2020<\/h4><\/div><div class=\"fusion-text fusion-text-8\"><ul>\n<li>Printemps : Lancement dans le commerce de d\u00e9tail chez COOP, 3 produits en vente (CH)<\/li>\n<li>Et\u00e9 : D\u00e9m\u00e9nagement \u00e0 Kempttal avec 32 employ\u00e9s<\/li>\n<li>Novembre : produits en vente en Allemagne<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">2021<\/h4><\/div><div class=\"fusion-text fusion-text-9\"><ul>\n<li>Printemps : nouveau produit : Planted Pulled Pork et expansion en Autriche.<\/li>\n<li>F\u00e9vrier : deuxi\u00e8me tour de financement : 17 millions<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"unterstuetzung\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.5;\">Soutiens<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p>Planted a re\u00e7u beaucoup de soutien de l\u2019ETH : d\u2019une part, en utilisant les laboratoires et les locaux pour la production initilale. D\u2019autre part, ils ont \u00e9galement b\u00e9n\u00e9fici\u00e9 d\u2019un soutien financier et d\u2019un coaching \u00e0 travers le Pioneer Fellowship.<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Ce qui a \u00e9t\u00e9 extr\u00eamement utile pour le d\u00e9marrage, c\u2019est d\u2019abord le soutien de l\u2019ETH. Ils ont pu utiliser les laboratoires, s\u2019\u00e9tendre et bricoler, et aussi fabriquer les premiers produits. Ils ont \u00e9galement re\u00e7u assez rapidement un soutien financier de l\u2019ETH, un Pioneer Fellowship, de 150 000 CHF pour un an \u00e0 un an et demi afin de passer de la recherche \u00e0 l\u2019application et o\u00f9 l\u2019on re\u00e7oit \u00e9galement un coaching.<\/p>\n<p>De plus, Pascal a imm\u00e9diatement commenc\u00e9 \u00e0 vendre les produits et est rapidement entr\u00e9 en contact avec le secteur de la gastronomie, par exemple avec Rolf Hiltl (investisseur et membre du conseil d\u2019administration), des experts de la gastronomie qui sont proches du produit final, ce qui a permis d\u2019acc\u00e9l\u00e9rer le tout.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Judith Wemmer<\/strong><span>, <\/span><span>Planted<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>Le financement a \u00e9t\u00e9 assur\u00e9 par des investisseurs priv\u00e9s, mais aussi par des fonds publics pour la recherche, par exemple Innosuisse, Eurostar (en collaboration avec d\u2019autres entreprises ou universit\u00e9s).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"geschaeftsmodell\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.5;\"><p class=\"title-heading-left fusion-responsive-typography-calculated\">Mod\u00e8le d\u2019affaire<\/p><\/h2><\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-2\" style=\"--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>D\u00e8s le d\u00e9but, il \u00e9tait tr\u00e8s important pour nous de savoir d\u2019o\u00f9 provenaient nos mati\u00e8res premi\u00e8res et de les acheter en Suisse dans la mesure du possible. Lors du lancement chez COOP, nous sommes donc pass\u00e9s de l\u2019huile de tournesol \u00e0 l\u2019huile de colza car nous ne pouvions pas nous procurer d\u2019huile de tournesol en quantit\u00e9 et qualit\u00e9 requises en Suisse.<\/p>\n<p>La prot\u00e9ine de pois n\u2019est actuellement pas disponible en Suisse sous la forme et en quantit\u00e9 requises. Pour rendre cela possible, nous sommes actuellement impliqu\u00e9s dans des projets.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Judith Wemmer<\/strong><span>, <\/span><span>Planted<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian agri-toggle\" style=\"--awb-border-size:1px;--awb-icon-size:20px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#ffffff;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#7a7a7a;--awb-title-color:#f44336;--awb-content-color:#0f0f0f;--awb-icon-box-color:#d8d8d8;--awb-toggle-hover-accent-color:#7a7a7a;--awb-title-font-family:&quot;Roboto&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:300;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-145-1\"><div class=\"fusion-panel panel-default panel-b5d4ec71c1ffeffeb fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#f44336;--awb-content-color:#0f0f0f;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_b5d4ec71c1ffeffeb\"><a aria-expanded=\"false\" aria-controls=\"b5d4ec71c1ffeffeb\" role=\"button\" data-toggle=\"collapse\" data-target=\"#b5d4ec71c1ffeffeb\" href=\"#b5d4ec71c1ffeffeb\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Fili\u00e8re r\u00e9gionale concern\u00e9e<\/span><\/a><\/h4><\/div><div id=\"b5d4ec71c1ffeffeb\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b5d4ec71c1ffeffeb\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Substituts de viande \u00e0 base de prot\u00e9ines de pois<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a2e1db5e944e1b31f fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#f44336;--awb-content-color:#0f0f0f;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_a2e1db5e944e1b31f\"><a aria-expanded=\"false\" aria-controls=\"a2e1db5e944e1b31f\" role=\"button\" data-toggle=\"collapse\" data-target=\"#a2e1db5e944e1b31f\" href=\"#a2e1db5e944e1b31f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Origine des mati\u00e8res premi\u00e8res<\/span><\/a><\/h4><\/div><div id=\"a2e1db5e944e1b31f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a2e1db5e944e1b31f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Prot\u00e9ines et fibres de pois : Europe occidentale<\/p>\n<p>Huile de colza : Suisse<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8ec2369212fc5b228 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#f44336;--awb-content-color:#0f0f0f;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8ec2369212fc5b228\"><a aria-expanded=\"false\" aria-controls=\"8ec2369212fc5b228\" role=\"button\" data-toggle=\"collapse\" data-target=\"#8ec2369212fc5b228\" href=\"#8ec2369212fc5b228\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Lieu(x) de transformation<\/span><\/a><\/h4><\/div><div id=\"8ec2369212fc5b228\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8ec2369212fc5b228\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Toute la production se fait dans l\u2019usine de Kempttal.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ab625b4d1b34d8ad9 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#f44336;--awb-content-color:#0f0f0f;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_ab625b4d1b34d8ad9\"><a aria-expanded=\"false\" aria-controls=\"ab625b4d1b34d8ad9\" role=\"button\" data-toggle=\"collapse\" data-target=\"#ab625b4d1b34d8ad9\" href=\"#ab625b4d1b34d8ad9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Positionnement commerciale<\/span><\/a><\/h4><\/div><div id=\"ab625b4d1b34d8ad9\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_ab625b4d1b34d8ad9\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Commerce de d\u00e9tail (COOP, Migros, boutiques en ligne)<\/p>\n<p>Restauration<\/p>\n<p>Boutique en ligne<\/p>\n<p>Allemagne : Edeka et Gastronomie<\/p>\n<p>Autriche : Spar<\/p>\n<p>Positionnement en cours dans d\u2019autres pays<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-aece1ff24e3365ad8 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#f44336;--awb-content-color:#0f0f0f;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_aece1ff24e3365ad8\"><a aria-expanded=\"false\" aria-controls=\"aece1ff24e3365ad8\" role=\"button\" data-toggle=\"collapse\" data-target=\"#aece1ff24e3365ad8\" href=\"#aece1ff24e3365ad8\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">D\u00e9fis<\/span><\/a><\/h4><\/div><div id=\"aece1ff24e3365ad8\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_aece1ff24e3365ad8\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>Suffisamment de produits de tr\u00e8s bonne qualit\u00e9, tous les jours, au bon endroit, au bon moment, pour qu\u2019ils arrivent jusqu\u2019au consommateur.<\/li>\n<li>Croissance rapide, de 15 \u00e0 90 personnes en un an (avec des \u00e9quipes en Allemagne, France et Autriche), culture et vision transmises \u00e0 chaque collaborateur-trice.<\/li>\n<li>Cha\u00eene d\u2019approvisionnement pour les produits frais<\/li>\n<li>Interventions r\u00e9glementaires : la r\u00e9sistance est parfois tr\u00e8s forte lorsqu\u2019il s\u2019agit de conqu\u00e9rir de nouveaux march\u00e9s.<\/li>\n<li>Concurrents : \u00eatre rapide et \u00eatre plus rapide que la concurrence avec une exigence de qualit\u00e9 \u00e9lev\u00e9e, mais c\u2019est aussi une condition-cadre.<\/li>\n<li>Ce type de produits est tr\u00e8s jeune et se d\u00e9veloppe tr\u00e8s rapidement.<\/li>\n<li>Les produits ne sont pas encore suffisamment \u00e9tablis pour que les consommateur-trice-s sachent ce qu\u2019ils veulent, les besoins des client-e-s \u00e9voluent constamment (de plus en plus de client-e-s qui mangent habituellement de la viande ach\u00e8tent nos produits).<\/li>\n<li>Question de temps jusqu\u2019\u00e0 ce que l\u2019accent soit moins mis sur le rayon des substituts de viande et que ces produits soient plac\u00e9s de mani\u00e8re similaire \u00e0 la viande (exemple d\u2019Edeka, o\u00f9 planted est propos\u00e9 au rayon viande, premiers essais de Migros, o\u00f9 planted est au rayon viande).<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-adc463288024e1929 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#f44336;--awb-content-color:#0f0f0f;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_adc463288024e1929\"><a aria-expanded=\"false\" aria-controls=\"adc463288024e1929\" role=\"button\" data-toggle=\"collapse\" data-target=\"#adc463288024e1929\" href=\"#adc463288024e1929\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Ressources importantes<\/span><\/a><\/h4><\/div><div id=\"adc463288024e1929\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_adc463288024e1929\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>Propri\u00e9t\u00e9 intellectuelle : il est utile de d\u00e9velopper rapidement une entreprise si l\u2019on dispose d\u2019une propri\u00e9t\u00e9 intellectuelle : pas n\u00e9cessairement un brevet, mais aussi si l\u2019on conna\u00eet particuli\u00e8rement bien une technologie et si l\u2019on peut faire mieux que la concurrence. Si l\u2019on poss\u00e8de ce savoir-faire, il est \u00e9galement plus facile d\u2019obtenir des ressources financi\u00e8res.<\/li>\n<li>Ressources humaines (talents de l\u2019ETH et d\u2019autres universit\u00e9s, formations pratiques telles que technologie alimentaire, polym\u00e9canicien, etc.).<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"produkte\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-2 content-boxes-icon-with-title content-left agri-content-box agri-no-background\" style=\"--awb-hover-accent-color:#333333;--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Principaux produits<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Planted Chicken: Nature, G\u00fcggeli (poulet), BBQ<\/li>\n<li>Planted Pulled: Nature, BBQ Marinade, Chimichurri, Chimichurri Extra Spicy<\/li>\n<li>Planted Kebab<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container agri-swot nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"swot\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column agri-swot-title\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.5;\">SWOT<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch agri-swot-cell\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-plus-circle fas circle-no fusion-text-flow agri-title-icon-before\" style=\"--awb-font-size:32px;--awb-margin-right:16px;\"><\/i> Forces<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-12\"><ul>\n<li>Savoir-faire, technologie<\/li>\n<li>\u00c9quipe diverse et talentueuse (marketing, ventes, finance, marque, science)<\/li>\n<li>Vitesse<\/li>\n<li>Amour du produit<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch agri-swot-cell\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-minus-circle fas circle-no fusion-text-flow agri-title-icon-before\" style=\"--awb-font-size:32px;--awb-margin-right:16px;\"><\/i> Faiblesses<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-13\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column agri-swot-cell\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-chart-line fas circle-no fusion-text-flow agri-title-icon-before\" style=\"--awb-iconcolor:#333333;--awb-iconcolor-hover:#333333;--awb-font-size:20px;--awb-margin-right:10px;\"><\/i> Opportunit\u00e9s<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-14\"><ul>\n<li>La structure, planted d\u00e9tient le meilleur savoir-faire actuellement<\/li>\n<li>La durabilit\u00e9 du produit comme partie de la solution pour un syst\u00e8me alimentaire plus durable<\/li>\n<li>Cha\u00eene de valeur alimentaire en pleine \u00e9volution, les th\u00e8mes de la durabilit\u00e9, du bien-\u00eatre animal, de la sant\u00e9, de la transparence de la production font l\u2019objet d\u2019une attention croissante.<\/li>\n<li>Acteurs en Suisse (instituts de recherche, politique)<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch agri-swot-cell\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa-exclamation-triangle fas circle-no fusion-text-flow agri-title-icon-before\" style=\"--awb-font-size:20px;--awb-margin-right:10px;\"><\/i> Menaces<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-15\"><ul>\n<li>Ne pas embaucher assez rapidement de nouvelles personnes<\/li>\n<li>Cro\u00eetre rapidement et redimensionner l\u2019\u00e9quipe<\/li>\n<li>Mise \u00e0 l\u2019\u00e9chelle de la production et de la cha\u00eene d\u2019approvisionnement<\/li>\n<li>Pression sur les prix<\/li>\n<li>Les rayons de produits de substitution \u00e0 la viande se remplissent, on \u00e9limine sans cesse des produits pour en placer de nouveaux.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"tipps\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-3 content-boxes-icon-with-title content-left agri-content-box agri-no-background\" style=\"--awb-hover-accent-color:#333333;--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Conseils &amp; astuces<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Lorsque des opportunit\u00e9s se pr\u00e9sentent, il faut les saisir et ne pas h\u00e9siter. Coop a avanc\u00e9 le lancement et pour planted, bien qu\u2019il \u00e9tait difficile de r\u00e9ussir la production. Mais ils ont quand m\u00eame accept\u00e9 et ont r\u00e9ussi \u00e0 faire le saut dans le commerce de d\u00e9tail.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":453,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-145","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agripedia.ch\/filieres-innovantes\/wp-json\/wp\/v2\/pages\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agripedia.ch\/filieres-innovantes\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agripedia.ch\/filieres-innovantes\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/filieres-innovantes\/wp-json\/wp\/v2\/users\/453"}],"replies":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/filieres-innovantes\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":16,"href":"https:\/\/agripedia.ch\/filieres-innovantes\/wp-json\/wp\/v2\/pages\/145\/revisions"}],"predecessor-version":[{"id":484,"href":"https:\/\/agripedia.ch\/filieres-innovantes\/wp-json\/wp\/v2\/pages\/145\/revisions\/484"}],"wp:attachment":[{"href":"https:\/\/agripedia.ch\/filieres-innovantes\/wp-json\/wp\/v2\/media?parent=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}