{"id":170,"date":"2022-05-20T09:34:28","date_gmt":"2022-05-20T09:34:28","guid":{"rendered":"https:\/\/agripedia.ch\/filieres-innovantes\/?page_id=170"},"modified":"2022-09-23T08:18:38","modified_gmt":"2022-09-23T08:18:38","slug":"planted","status":"publish","type":"page","link":"https:\/\/agripedia.ch\/filieres-innovantes\/de\/planted\/","title":{"rendered":"Planted"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.4;\">Planted<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 lead\"><p>Planted ist ein Spin-off der ETH Z\u00fcrich, das im Jahr 2019 gegr\u00fcndet wurde. Die Vision von planted ist, den Konsum von Fleisch genussvoll zu reduzieren, indem sie aus Erbsenprotein Fleischersatzprodukte aus mit einer m\u00f6glichst kurzen Zutatenliste herstellen.<\/p>\n<p>Das junge Unternehmen entwickelt sich stark. Deshalb ist diese Seite nur eine Momentaufnahme, die die Situation von planted im Mai 2021 zeigt.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-with-title content-left agri-summary\" style=\"--awb-hover-accent-color:#333333;--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Auf dieser Seite<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li><a href=\"#steckbrief\">Steckbrief<\/a><\/li>\n<li><a href=\"#ausloeser\">Ausl\u00f6ser<\/a><\/li>\n<li><a href=\"#meilensteine\">Meilensteine<\/a><\/li>\n<li><a href=\"#unterstuetzung\">Unterst\u00fctzung<\/a><\/li>\n<li><a href=\"#geschaeftsmodell\">Gesch\u00e4ftsmodell<\/a><\/li>\n<li><a href=\"#produkte\">Wichtigste Produkte<\/a><\/li>\n<li><a href=\"#swot\">SWOT<\/a><\/li>\n<li><a href=\"#tipps\">Tipps<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container mf-card-id nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"steckbrief\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column mf-card-id-heading\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four mf-card-id-title\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Steckbrief<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"steckbrief\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><strong>Name<\/strong><br \/>\nPlanted Foods<\/p>\n<p><strong>Ort<\/strong><br \/>\nKempttal, ZH<\/p>\n<p><strong>Rechtsform<\/strong><br \/>\nAG<\/p>\n<p><strong>Wertsch\u00f6pfungskette\/Produkte<\/strong><br \/>\nFleischalternativen aus Erbsenprotein<\/p>\n<p><strong>Mitarbeitende<\/strong><br \/>\n100 (Stand 2021)<\/p>\n<p><strong>Homepage<\/strong><br \/>\n<a href=\"https:\/\/www.eatplanted.com\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.eatplanted.com<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"932\" height=\"389\" alt=\"Logo planted\" title=\"planted\" src=\"https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted.png\" class=\"img-responsive wp-image-408\" srcset=\"https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted-200x83.png 200w, https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted-400x167.png 400w, https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted-600x250.png 600w, https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted-800x334.png 800w, https:\/\/agripedia.ch\/filieres-innovantes\/wp-content\/uploads\/sites\/44\/2022\/09\/planted.png 932w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"ausloeser\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.5;\">Ausl\u00f6ser<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Personen und Kompetenzen<\/h4><\/div><div class=\"fusion-text fusion-text-3\"><p>Pascal, einer der Gr\u00fcnder kam 2017 in den USA mit den ersten Fleischersatzprodukten in Kontakt und war begeistert von den Produkten. Weniger begeistert war er von den langen Listen der Zusatzstoffe und zugesetzten Aromen. Er kontaktierte darauf seinen Cousin Lukas, der an der ETH doktorierte. Dort kamen sie auch mit Eric in Kontakt, der ebenfalls an der ETH doktorierte. Das vierte Gr\u00fcndungsmitglied, der Finanzfachmann Christoph, machte das Team komplett.<\/p>\n<p>Somit standen am Anfang vier Gr\u00fcnder mit unterschiedlichen Kompetenzen:<\/p>\n<ul>\n<li>2 Personen aus der Wissenschaft<\/li>\n<li>2 Personen aus dem Marketing und Finanzen<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Kristallisierung<\/h4><\/div><div class=\"fusion-text fusion-text-4\"><p>Von Anfang an war es wichtig, eine \u00c4nderung der Essgewohnheiten anzuregen, den Konsum von tierischen Produkten zu reduzieren und den von pflanzlichen Produkten zu f\u00f6rdern. Die Mission von planted war von Beginn an, die negative Auswirkungen der Fleischindustrie auf die Umwelt und das Tierwohl zu reduzieren, ohne beim Geschmack einen Kompromiss einzugehen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Gr\u00fcndung<\/h4><\/div><div class=\"fusion-text fusion-text-5\"><p>Planted wurde offiziell im Sommer 2019 gegr\u00fcndet.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"meilensteine\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.5;\">Meilensteine<\/h2><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">2018<\/h4><\/div><div class=\"fusion-text fusion-text-6\"><ul>\n<li>Erste Versuche mit der Technologie<\/li>\n<li>Das Gr\u00fcnderteam findet sich via ETH-Z\u00fcrich<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">2019<\/h4><\/div><div class=\"fusion-text fusion-text-7\"><ul>\n<li>Finanzielle Unterst\u00fctzung durch ETH Pioneer Fellowship<\/li>\n<li>Firmengr\u00fcndung<\/li>\n<li>Erste Finanzierungsrunde: 7 Mio<\/li>\n<li>Planted kommt in die ersten Restaurants<\/li>\n<li>Produktion an der ETH, in Z\u00fcrich<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">2020<\/h4><\/div><div class=\"fusion-text fusion-text-8\"><ul>\n<li>Fr\u00fchjahr: Retail-Launch bei COOP, 3 Produkte im Verkauf (CH)<\/li>\n<li>Sommer: Umzug nach Kempttal mit 32 Angestellten<\/li>\n<li>November: Produkte im Verkauf in DE<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">2021<\/h4><\/div><div class=\"fusion-text fusion-text-9\"><ul>\n<li>Fr\u00fchjahr: Neues Produkt: Planted Pulled Pork und Erweiterung nach \u00d6sterreich<\/li>\n<li>Februar: zweite Finanzierungsrunde: 17 Mio<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"unterstuetzung\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.5;\">Unterst\u00fctzung<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p>Planted hat viel Unterst\u00fctzung von der ETH erhalten: einerseits durch das Benutzen der Labors und die anf\u00e4ngliche Produktion. Durch das Pioneer-Fellowship erhielten sie auch finanzielle unterst\u00fctzung sowie ein Coaching.<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Was extrem hilfreich war f\u00fcr den Start, ist erstens die Unterst\u00fctzung von der ETH, sie konnten die Labors verwenden, sich ausbreiten und aust\u00fcfteln und auch die ersten Produkte herstellen. Relativ schnell haben sie auch von der ETH finanzielle Unterst\u00fctzung erhalten, ein sogenanntes Pioneer Fellowship, wo man 150 000 CHF bekommt f\u00fcr 1 bis 1,5 Jahre, um Sachen aus der Forschung in die Anwendung zu bringen und zus\u00e4tzlich erh\u00e4lt man auch ein Coaching.<\/p>\n<p>Dazu hat Pascal sofort angefangen die Produkte zu verkaufen und ist schnell mit der Gastronomiebranche in Kontakt gekommen, z.B. mit Rolf Hiltl (Investor und im Verwaltungsrat), Experten aus der Gastronomie, die nahe am Endprodukt sind, hat geholfen, das Ganze zu beschleunigen.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Judith Wemmer<\/strong><span>, <\/span><span>Planted<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>Die Finanzierung erfolgte durch private Investoren aber auch \u00f6ffentliche Gelder f\u00fcr die Forschung, z.B. Innosuisse, Eurostar (gemeinsam mit anderen Firmen oder Hochschulen).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"geschaeftsmodell\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.5;\">Gesch\u00e4ftsmodell<\/h2><\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-2\" style=\"--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Es war uns von Anfang an ein grosses Anliegen, wo unsere Rohstoffe herkommen, und dass wir sie wenn immer m\u00f6glich aus der Schweiz beziehen. Deshalb haben wir beim Launch bei COOP von\u00a0 Sonnenblumen\u00f6l auf Raps\u00f6l gewechselt, weil wir das Sonnenblumen\u00f6l nicht in der richtigen Qualit\u00e4t und Menge aus der Schweiz beziehen konnten.<\/p>\n<p>Das Erbsenprotein ist momentan nicht in der Form und Menge in der Schweiz verf\u00fcgbar. Um das zu erm\u00f6glichen sind wir aktuell\u00a0 an Projekten beteiligt.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Judith Wemmer<\/strong><span>, <\/span><span>Planted<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian agri-toggle\" style=\"--awb-border-size:1px;--awb-icon-size:20px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#ffffff;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#7a7a7a;--awb-title-color:#f44336;--awb-content-color:#0f0f0f;--awb-icon-box-color:#d8d8d8;--awb-toggle-hover-accent-color:#7a7a7a;--awb-title-font-family:&quot;Roboto&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-line-height:1.5;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:300;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-170-1\"><div class=\"fusion-panel panel-default panel-391dc7071a02f021a fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_391dc7071a02f021a\"><a aria-expanded=\"false\" aria-controls=\"391dc7071a02f021a\" role=\"button\" data-toggle=\"collapse\" data-target=\"#391dc7071a02f021a\" href=\"#391dc7071a02f021a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Betroffene regionale Wertsch\u00f6pfungskette<\/span><\/a><\/h4><\/div><div id=\"391dc7071a02f021a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_391dc7071a02f021a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Fleischersatzprodukte aus Erbsenprotein<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-799b2b9fa4ec2c07e fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_799b2b9fa4ec2c07e\"><a aria-expanded=\"false\" aria-controls=\"799b2b9fa4ec2c07e\" role=\"button\" data-toggle=\"collapse\" data-target=\"#799b2b9fa4ec2c07e\" href=\"#799b2b9fa4ec2c07e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Herkunft der Rohstoffe<\/span><\/a><\/h4><\/div><div id=\"799b2b9fa4ec2c07e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_799b2b9fa4ec2c07e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Erbsenprotein und \u2013fasern: aus Westeuropa<\/p>\n<p>Raps\u00f6l: aus der Schweiz<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-53f8b513fc9bef459 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_53f8b513fc9bef459\"><a aria-expanded=\"false\" aria-controls=\"53f8b513fc9bef459\" role=\"button\" data-toggle=\"collapse\" data-target=\"#53f8b513fc9bef459\" href=\"#53f8b513fc9bef459\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Verarbeitungsort(e)<\/span><\/a><\/h4><\/div><div id=\"53f8b513fc9bef459\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_53f8b513fc9bef459\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Die ganze Produktion erfolgt in der Fabrik in Kempttal<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-60f2f44675e196665 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_60f2f44675e196665\"><a aria-expanded=\"false\" aria-controls=\"60f2f44675e196665\" role=\"button\" data-toggle=\"collapse\" data-target=\"#60f2f44675e196665\" href=\"#60f2f44675e196665\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Markpositionierung<\/span><\/a><\/h4><\/div><div id=\"60f2f44675e196665\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_60f2f44675e196665\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Detailhandel (COOP, Migros, online Shops)<\/p>\n<p>Gastronomie<\/p>\n<p>Online-Shop<\/p>\n<p>Deutschland: Edeka und Gastronomie<\/p>\n<p>\u00d6sterreich: Spar<\/p>\n<p>Weitere L\u00e4nder werden laufend erschlossen<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2a80de28512480848 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#f44336;--awb-content-color:#0f0f0f;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_2a80de28512480848\"><a aria-expanded=\"false\" aria-controls=\"2a80de28512480848\" role=\"button\" data-toggle=\"collapse\" data-target=\"#2a80de28512480848\" href=\"#2a80de28512480848\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Herausforderungen<\/span><\/a><\/h4><\/div><div id=\"2a80de28512480848\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2a80de28512480848\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>Genug Produkt in sehr guter Qualit\u00e4t t\u00e4glich am richtigen Ort zur richtigen Zeit<\/li>\n<li>Als Start-Up sehr schnell wachsen, von 15 auf 90 Leute innerhalb einem Jahr (mit Team in De, Fr, At) und Kultur und Vision auf das ganze Team \u00fcbertragen<\/li>\n<li>Supply chain bei Frischprodukt<\/li>\n<li>Regulatorische Eingriffe: beim Erschliessen neuer M\u00e4rkte ist teilweise der Widerstand recht gross<\/li>\n<li>Konkurrenz: schneller sein als die Konkurrenz mit einem hohen Qualit\u00e4tsanspruch, ist aber auch eine Rahmenbedingung<\/li>\n<li>Diese Art von Produkten ist sehr jung und ist sich extrem stark am Entwickeln.<\/li>\n<li>Die Produkte sind noch nicht so etabliert, dass die Konsumierenden wissen, was was sie wollen, die Bed\u00fcrfnisse entwickeln sich laufend, da beispielsweise immer mehr Kund\/innen unsere Produkte kaufen, die sonst Fleisch essen.<\/li>\n<li>Eine Frage der Zeit, bis der Fokus auf Fleischersatzregal abnimmt, und diese Produkte \u00e4hnlich wie Fleisch platziert werden (Beispiel Edeka, wo planted in der Fleischoffentheke angeboten wird, erste Versuche Migros, wo planted im Fleischregal ist).<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4552c7f5c791fb8b9 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#f44336;--awb-content-color:#0f0f0f;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4552c7f5c791fb8b9\"><a aria-expanded=\"false\" aria-controls=\"4552c7f5c791fb8b9\" role=\"button\" data-toggle=\"collapse\" data-target=\"#4552c7f5c791fb8b9\" href=\"#4552c7f5c791fb8b9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Wichtige Ressourcen<\/span><\/a><\/h4><\/div><div id=\"4552c7f5c791fb8b9\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4552c7f5c791fb8b9\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>Intellectual Property: Um ein Unternehmen schnell aufzubauen hilft eine gewisse \u201eIntellectual property\u201c. Dabei muss es nicht unbedingt ein Patent sein. Wenn man sich besonders gut mit einer bestimmten Technologie auskennt und diese besser beherrscht als die Konkurrenz, kann man sich abheben. Wenn man dieses Know-How hat ist es auch einfacher finanzielle Mittel zu erhalten.<\/li>\n<li>Personelle Ressourcen: Talente von der ETH und anderen Unis, praktische Ausbildungen wie Lebensmitteltechnologie, Polymechaniker usw.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"produkte\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-2 content-boxes-icon-with-title content-left agri-content-box agri-no-background\" style=\"--awb-hover-accent-color:#333333;--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Wichtigste Produkte<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Planted Chicken: Natur, G\u00fcggeli, BBQ<\/li>\n<li>Planted Pulled: Natur, BBQ Marinade, Chimichurri, Chimichurri Extra Spicy<\/li>\n<li>Planted Kebap<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container agri-swot nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"swot\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column agri-swot-title\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.5;\">SWOT<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch agri-swot-cell\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-plus-circle fas circle-no fusion-text-flow agri-title-icon-before\" style=\"--awb-font-size:32px;--awb-margin-right:16px;\"><\/i>\u00a0St\u00e4rken<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-12\"><ul>\n<li>Know-How, Technologie<\/li>\n<li>Diverses und talentiertes Team (Marketing, Sales, finance, Brand, science)<\/li>\n<li>Geschwindigkeit<\/li>\n<li>Liebe zum Produkt<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch agri-swot-cell\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-minus-circle fas circle-no fusion-text-flow agri-title-icon-before\" style=\"--awb-font-size:32px;--awb-margin-right:16px;\"><\/i>\u00a0Schw\u00e4chen<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-13\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column agri-swot-cell\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-chart-line fas circle-no fusion-text-flow agri-title-icon-before\" style=\"--awb-iconcolor:#333333;--awb-iconcolor-hover:#333333;--awb-font-size:20px;--awb-margin-right:10px;\"><\/i> Chancen<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-14\"><ul>\n<li>Struktur, planted kann das bis jetzt am besten<\/li>\n<li>Nachhaltigkeit des Produkts als Teil der L\u00f6sung f\u00fcr ein nachhaltigeres Ern\u00e4hrungssystem<\/li>\n<li>Lebensmittelwertsch\u00f6pfungskette in Aufbruch, Thema Nachhaltigkeit, Tierwohl, Gesundheit, Transparenz bei der Produktion erhalten immer mehr Aufmerksamkeit<\/li>\n<li>Akteure in der Schweiz (Forschungsinstitute, politisch)<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch agri-swot-cell\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa-exclamation-triangle fas circle-no fusion-text-flow agri-title-icon-before\" style=\"--awb-font-size:20px;--awb-margin-right:10px;\"><\/i>\u00a0Risiken<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-15\"><ul>\n<li>Nicht schnell genug neue Leute anstellen<\/li>\n<li>Schnell wachsen und das Team skalieren<\/li>\n<li>Skalierung von Produktion und der Supply Chain<\/li>\n<li>Preisdruck<\/li>\n<li>Die Regale mit den Fleischersatzprodukten werden voller, es werden immer wieder Produkte eliminiert, um neue zu platzieren.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" id=\"tipps\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-3 content-boxes-icon-with-title content-left agri-content-box agri-no-background\" style=\"--awb-hover-accent-color:#333333;--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Tipps<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ul>\n<li>Wenn sich Chancen ergeben, muss man sie ergreifen und nicht z\u00f6gern. Coop hat den Launch vorverschoben und f\u00fcr Planted war es eigentlich unm\u00f6glich, die Produktion zu schaffen. Sie haben aber trotzdem zugesagt und den Sprung in den Detailhandel geschafft.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":453,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-170","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agripedia.ch\/filieres-innovantes\/de\/wp-json\/wp\/v2\/pages\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agripedia.ch\/filieres-innovantes\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agripedia.ch\/filieres-innovantes\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/filieres-innovantes\/de\/wp-json\/wp\/v2\/users\/453"}],"replies":[{"embeddable":true,"href":"https:\/\/agripedia.ch\/filieres-innovantes\/de\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":23,"href":"https:\/\/agripedia.ch\/filieres-innovantes\/de\/wp-json\/wp\/v2\/pages\/170\/revisions"}],"predecessor-version":[{"id":437,"href":"https:\/\/agripedia.ch\/filieres-innovantes\/de\/wp-json\/wp\/v2\/pages\/170\/revisions\/437"}],"wp:attachment":[{"href":"https:\/\/agripedia.ch\/filieres-innovantes\/de\/wp-json\/wp\/v2\/media?parent=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}